@charmlab

Is Google your best friend or enemy? Improve your search relationship

If you are like most business owners I know, the mere mention of Google has you cowering in a corner. They are like the hottest person in school and you have to go out our your way to get them to notice you because they have plenty of others vying for their attention. As the leader of the pack, other search engines usually follow their lead, so almost anything you do to improve your Google ranking with other search engines.

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How much does a website cost?

If you build websites, it's a question that you get asked all the time, "How much does a website cost?" My short reply is “How much does a car cost?’’ As most developers know, this analogy is fitting because the cost depends on many factors: size, performance, functionality, design, platform, etc. There's no standard price. You have to decide what's best for your company and your budget.

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Sorry Harvard, Marketing isn’t dead, just dictionaries

A recent article from The Harvard Business Review claims, "Marketing is dead, and Loyalty killed it." This is a bold statment and also completely wrong and misguided. One sentence illustrates the author's need of a dictionary, "Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with." Uh, last time I checked "communicating brand values" is one of the tenets of marketing.

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Mobile Responsive websites aren’t just about Google

There has been a lot of press about Mobilegeddon and Google's new algorithm that penalizes sites that aren't "mobile-friendly." You can read about it here. While your search rankings and SEO on Google are important, the underlying reason that Google released this update is even more important: usability and user satisfaction.

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