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Studio141Photo

Studio141PhotoCommercial Catalog Photography Studio Studio 141 Photography & Creative, a full-service photography studio specializing in photo branding. We created their website and wrote SEO-optimized client success case studies which were…

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Recycled:  5 Marketing Mistakes made by Presidential Candidates

For the last few weeks, the never-ending presidential campaign has hit a fever pitch here in the First in the Nation #FITN primary state, New Hampshire. Registered and unregistered voters around the state are being inundated with full mailboxes, phone calls, Jehovah's Witness-like people coming to your door... And, of course, there is media and campaign events everywhere, especially in Concord, NH where CharmLab is based.  This morning, we had to cut a meeting short because the venue needed to set up for a presidential campaign event.

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Sorry Harvard, Marketing isn’t dead, just dictionaries

A recent article from The Harvard Business Review claims, "Marketing is dead, and Loyalty killed it." This is a bold statment and also completely wrong and misguided. One sentence illustrates the author's need of a dictionary, "Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with." Uh, last time I checked "communicating brand values" is one of the tenets of marketing.

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Why your Law Firm should have a LinkedIn Company Page

There are literally hundreds of social media websites with startups launching new sites or apps seemingly weekly. Of course, there are the a few that stand out from the crowd because of their longevity and user base - Facebook, Twitter, LinkedIn, YouTube, Google+ to name a few. While we recommend to our clients that they have a presence on many of them, depending on their vocation. In this post, I will be specifically writing about LinkedIn company pages and even more specifically, why it is essential for law firms and other professional service companies to have a LinkedIn company page.

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