Case Study – 7-20-4 Cigars Dog Walker
June 2011 – This ad series won the NHCC 23rd Juried Art Exhibition – Best in Show & Best in Advertising!
In 2010, Kurt Kendall hit a home run yet again with the world-famous 7-20-4 Cigar brand.
Kurt released his biggest hit to date, The Dog Walker Cigar.
What they needed
Kurt had already built a great reputation locally for his two (now three) cigar stores,
Twins Smoke Shop, but wanted to build a national brand presence for his 7-20-4 cigars.
He needed someone to take 7-20-4 cigar’s advertising to a nationwide audience.
What we did
CharmLab designed national magazine ads for the new line of 7-20-4 Dog Walker
Cigars in collaboration with illustrator Jim Roldan These ads have run in Cigar Snob Magazine
and Cigar Aficionado Magazine.
K.A. Kendall’s 7-20-4 Cigars are now sold at thousands of cigar retailers around the US.
The cigars have received smoking reviews and the 7-20-4 “Robusto” is in the running
for “2010 Cigar of the Year”. CharmLab is looking forward to developing more advertisements
and promotions for 7-20-4 Cigars.
This ad series won the NHCC 23rd Juried Art Exhibition – Best in Show & Best in Advertising New Cigar Brand, Dog Walker – Branding and Media Placement Kurt Kendall, New England Vintage Cigar Distributors of New England