Open since 1972, Fireplace Village has been providing hearth heating solutions for New Hampshire for 39 years. With five retail stores in NH and a robust online store, FPV needed to kick their social media up a notch. CharmLab updated their Facebook page with a new Welcome Tab which can increase LIKES up to 434% over just landing on a Page Wall. From August until November – we promoted the Grand Opening of the new Hillsborough store, integrated a Flickr Feed onto their FB page, and greatly increased page activity and likes – going up 292%. We added community postings to balance out a heavy blog feed schedule from the main website to keep fans interested with short fun postings. In addition to social media, we planned a VIP ribbon cutting party for the new store, radio ads that ran on WJYY, and a suite of print ads that promoted fall savings at any of the five stores.