Social Media – Fireplace Village on Facebook new Welcome Tab
Open since 1972, Fireplace Village has been providing hearth heating solutions for New Hampshire for 39 years. With five retail stores in NH and a robust online store, FPV needed to kick their social media up a notch. CharmLab updated their Facebook page with a new Welcome Tab which can increase LIKES up to 434% over just landing on a Page Wall. From August until November – we promoted the Grand Opening of the new Hillsborough store, integrated a Flickr Feed onto their FB page, and greatly increased page activity and likes – going up 292%. We added community postings to balance out a heavy blog feed schedule from the main website to keep fans interested with short fun postings. In addition to social media, we planned a VIP ribbon cutting party for the new store, radio ads that ran on WJYY, and a suite of print ads that promoted fall savings at any of the five stores.