How Inbound Marketing helped Bernie Sanders dominate the NH primary

(Cartoon by Peter Noonan)

Less than one year ago, Bernie Sanders was relatively unknown to most of the voting population and Hillary had few impediments on her path to the oval office. There was no question that she would win the Democratic primary and quite possibly become our next President. It seemed as if there was no stopping the Clinton juggernaut. So, how did Bernie, who was unknown to many voters just months ago, get more #FITN NH primary votes than any other candidate, Democratic or Republican?

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How Social Media separates us from the Apes

Great apes can learn words. They can learn to understand spoken words and can learn to use sign language to communicate their words and feelings. Chimpanzees, gorillas, bonobos; they've all been taught to understand and communicate words. Koko, probably the most famous of the great ape communicators, can understand over 2,000 English words and over 1,000 ASL words.

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Is Google your best friend or enemy? Improve your search relationship

If you are like most business owners I know, the mere mention of Google has you cowering in a corner. They are like the hottest person in school and you have to go out our your way to get them to notice you because they have plenty of others vying for their attention. As the leader of the pack, other search engines usually follow their lead, so almost anything you do to improve your Google ranking with other search engines.

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The #1 reason your business should have a LinkedIn Company Page

LinkedIn has become the go-to social network for professionals. Whether you're a financial advisor, lawyer, insurance agent, accountant or consultant, LinkedIn offers tools to help you grow your business. With your personal profile, you can build your online network by connecting with other professionals, clients and prospects, get endorsements and recommendations and even share your accomplishments. And if you want to kick it up a notch, you can showcase your business by creating a Company Page.

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Why your Law Firm should have a LinkedIn Company Page

There are literally hundreds of social media websites with startups launching new sites or apps seemingly weekly. Of course, there are the a few that stand out from the crowd because of their longevity and user base - Facebook, Twitter, LinkedIn, YouTube, Google+ to name a few. While we recommend to our clients that they have a presence on many of them, depending on their vocation. In this post, I will be specifically writing about LinkedIn company pages and even more specifically, why it is essential for law firms and other professional service companies to have a LinkedIn company page.

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