CharmLab is proud to launch Grain’s new residential portfolio for their custom cabinetry business. From concept to final installation, my client Brandon Gatti, owner of Grain, has worked with clients to add beauty and value to many upscale homes in Boston. Many of them have historical value and the it is important to the home owner that the existing woodwork is matched.
We built them a dynamically populated WordPress website that new projects can easily be added to as they are completed, with no need to adjust the layout for new content.
We color corrected and cropped images to best showcase the woodwork and added keyword strategy and taxonomy to their entries, creating more tags for search engines to crawl and the public to align their searches to when looking for woodwork.
An FAQ was launched which aggregated the top questions searched for online around residential millwork, to align with target clients that would be searching for a custom solution. These questions were answered in blog format so they can be promoted out on social media as separate pieces fo content, and together as a FAQ too help reduce the decision barrier to purchase by de-mystifying how to hire and work with a custom wood work shop like Grain.
The client worked hard to acquire beautiful photos of as many projects as possible, and this effort has payed off in a new showcase section.
At the close of each project we added a button to the close of the project “Estimate Request” that leads to a customized form including a file upload for plans to be attached or any notes for an estimate.