Marketing

For the last few weeks, the never-ending presidential campaign has hit a fever pitch here in the First in the Nation #FITN primary state, New Hampshire. Registered and unregistered voters around the state are being inundated with full mailboxes, phone calls, Jehovah's Witness-like people coming to your door... And, of course, there is media and campaign events everywhere, especially in Concord, NH where CharmLab is based.  This morning, we had to cut a meeting short because the venue needed to set up for a presidential campaign event.

A recent article from The Harvard Business Review claims, "Marketing is dead, and Loyalty killed it." This is a bold statment and also completely wrong and misguided. One sentence illustrates the author's need of a dictionary, "Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with." Uh, last time I checked "communicating brand values" is one of the tenets of marketing.