How to plan Search Engine Optimization (SEO) into your website redesign
Old.
Slow.
Boring.
Can't get around as easily anymore.
A lot of extra stuff hanging around.
Can't do anything you really need.
Not Responsive.
Does your website use Flash? Mozilla adds a nail to the coffin.
There is no doubt that Steve Jobs was a man ahead of his time in many respects. He saw the problems with Adobe Flash back in 2010 when Apple stopped supporting the platform on all its iDevices. At the same time, he wrote an open letter "Thoughts on Flash."
SEO should be about Customers, not Search Engines
Search Engine Optimization or SEO is one of those acronyms that make business owners cringe. Every time you read an article, see a video or get an annoying call to "Claim your Google listing", people are telling you different things about how to improve your SEO. Keywords, meta tags, meta descriptions, a lot of the things that once were important, no longer are. Check out our 17 SEO Myths.
Is Google your best friend or enemy? Improve your search relationship
If you are like most business owners I know, the mere mention of Google has you cowering in a corner. They are like the hottest person in school and you have to go out our your way to get them to notice you because they have plenty of others vying for their attention. As the leader of the pack, other search engines usually follow their lead, so almost anything you do to improve your Google ranking with other search engines.
How much does a website cost?
If you build websites, it's a question that you get asked all the time, "How much does a website cost?" My short reply is “How much does a car cost?’’ As most developers know, this analogy is fitting because the cost depends on many factors: size, performance, functionality, design, platform, etc. There's no standard price. You have to decide what's best for your company and your budget.
Mobile responsive web design- how it works and why you need it
Mobile Devices, smart phones and tablets, have taken the internet by storm. In 2015, mobile internet users will outnumber desktop internet users. Both segments are huge and still growing. Neither should be overlooked.
Sorry Harvard, Marketing isn’t dead, just dictionaries
A recent article from The Harvard Business Review claims, "Marketing is dead, and Loyalty killed it." This is a bold statment and also completely wrong and misguided. One sentence illustrates the author's need of a dictionary, "Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with." Uh, last time I checked "communicating brand values" is one of the tenets of marketing.
Mobile Responsive websites aren’t just about Google
There has been a lot of press about Mobilegeddon and Google's new algorithm that penalizes sites that aren't "mobile-friendly." You can read about it here. While your search rankings and SEO on Google are important, the underlying reason that Google released this update is even more important: usability and user satisfaction.
Charm Your Way Through Google’s new “Mobilegeddon” Algorithm
Check your website's search results today. Many website owners have discovered that their website has suddenly tumbled far down in search ranks. And when potential customers can't find you online, your business will lose out on revenue that will go to your competitors instead.